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Social Media Management

Business Soil offers complete social media management catered to your individual needs. From creating social accounts to full on management, Business Soil's social media assistance can help with increased brand exposure and traffic, reduced marketing expenses, improved search rankings, connection with other businesses, and improved sales just to name a few. 

Social media marketing

Social media is a valuable tool you can use to market your business. When social media best practices are followed, it can be a tool to help you grow your brand, increase traffic to your website/blog, increase sales, and improve your customer service. Social media also provides unique insights and data you can use to improve your marketing strategies and measure your success. 

Benefits of Social Media Marketing

  • Building of strong relationships with customers

  • Increased brand exposure

  • Increased traffic to your website or blog

  • Improved search rankings

  • Greater audience

  • More leads

  • More opportunities

  • More sales

  • Costs less than traditional advertising

  • Provides valuable insights and data you can use to measure success, ROI, etc.  


How can Business Soil help?

Business Soil can assist your business with a number of social media marketing services. We can provide training for you or your team to learn how to manage, develop, and measure a successful social media strategy in-house, or we can have our skilled team create and maintain it for you. If you would like to learn more about how Business Soil can help you achieve the benefits listed above, please do not hesitate to contact us so we can see about meeting and discussing your needs! 


Getting started

Despite what you may have heard, there is no one-size-fits-all social media strategy. This is because your business is unique. It's unique to the clients and communities you serve, by the products and services you provide, and by your business's specific needs and goals. By working with you directly to better understand your business and what makes it unique, Business Soil can help you create and maintain a successful social media marketing strategy.

To get started we will communicate with you directly to better understand your business, customers, and needs and goals.  From there we will explore how social media can best benefit your business and begin to develop a strategy. The following are some specific tools we can use and services we can provide to create and maintain a successful social media strategy for your business. 

 

  • Dedicated Social Media Manager

One of our committed team members will be dedicated to managing your social media accounts and will communicate with you to plan content for posts. They will also work with you directly to correct any issues and engage with followers on your behalf.

  • Channels

Business Soil recommends the following social media channels for marketing your business. Each channel has it’s own unique aspects and network that can help you achieve your marketing goals. 

Facebook: 

The number one network for people to connect and share content! 

Use it to: 

  • update followers on exciting news, specials, promotions, etc.
  • create focused ad campaigns to target a selected audience
  • followers can engage with your business by sharing and liking posts

Twitter:

A social network that uses short and clear updates (only 140 characters) called tweets to connect with followers.

Use keywords to provide insights about how your audience engages with similar businesses (this can improve the content of your own tweets)

Google Plus:

Google’s own social network where posts and profile description need to include content rich texts and relevant keywords. A business page that does well on Google+ tends to help Google search results. This audience tends to be male, students, tech-oriented professionals, and creative types.  

LinkedIn:

A social platform where professionals can connect with other professionals as well as businesses. LinkedIn is ideal for professional networking and B2B (Business to Business) marketing. Some businesses who find traction on this network includes tech services, creative and professional services, as well as consultants and freelancers. This channel is popular among an older, well-educated and established audience. 

Pinterest:

A social network that focuses on visual content to connect to followers. The majority of Pinterest users are female. Businesses using Pinterest should create high-quality and frequently updated boards (similar to photo albums). The better quality of images you pin, the better. 

Instagram:

A mobile-based network owned by Facebook where photos are shared instantly with followers. Photos are generally a representation of daily life and are edited with filters. This channel attracts a younger audience. Businesses using Instagram should incorporate interesting visual content and hashtags in posts.

  • Follower Engagement:

As your followers engage with your business online, we will respond accordingly: thank them for their likes and shares, like their comments, respond to private messages, as well as help to answer any questions they may have. Essentially, we will engage with your followers for you and in a way that represents your brand. We will also work directly with you to see that this engagement is on point with your goals. 

  • Account Monitoring:

When customers or clients write a review about your business, we will respond accordingly. If a review is negative we will alert you so you can see about resolving the situation. If the review is positive, we will thank them.

  • POST/share meaningful and relevant content

Posting meaningful and relevant content people love or find useful will not only help to build awareness about your brand, it can help to establish your business as a trusted source for industry knowledge. 


For more information on Business Soil's Social Media Marketing Services, contact Paula at (989) 545-1432.