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Client Stories

The stories behind the projects on which Business Soil has worked, both past and present.

AVCI, Thumb Cellular, and more!

Justin Schnettler

Story Coming Soon

Port Austin Area Chamber of Commerce & Farmers Market

Justin Schnettler

The Port Austin Area Chamber of Commerce came to us looking for help in several areas of design, function, consulting, and marketing. This project continues to grow in scope and complexity.

More about the project overview coming soon.


Logo Redesign 

The Port Austin Chamber of Commerce had a problem we run into all the time. They had an old logo, but couldn't find the original high-res files of that logo. The logo they had was a very small low-res version and wouldn't be useful for any print materials.

They decided a refresh of the logo was in order since we would have to recreate their logo anyway. They wanted something more fun and creative than their original.

We wanted to give them something that reflected their embrace of the arts and would be visually memorable and usable for selling branded merchandise. We also wanted something that could be easily recolored for different uses or time of year and also could be made out of different materials but retain it's identifiable look. 

Logo Recreation

The Port Austin Farmers Market had the same problem...they had a logo, but didn't have access to high resolution vector files of their logo. We recreated their logo and gave them an alternate version to use in appropriate locations.


Website Redesign & Training

Old Website not terrible...but lacked much information and a beast to update

Mention we worked closely with the director

We added:

Featured Members

More organization & content

Business Directory (API)

Special promo sections

Member Signup & payment online - also sell items (e-commerce)



Fall Promo elements & social execution 

Visitors guide consulting & redesign


Promotional Video Production





Social Media Management


Consistent Branding

We used the Chamber's new logo on all of their materials to create a consistent brand image for their digital and physical assets including Google Place Page, Facebook Page, Twitter, Website, YouTube, Videos, and Print Materials. 

All imagery coordinates and branding is consistent. 






Google Account

Gromak Real Estate Services

Justin Schnettler

Gromak Real Estate Services

Gromak Real Estate Services is a real estate agency dedicated to serving the Mayville and North Branch area. They are a small family business and they live in the communities they serve. Realizing the need to establish an online presence for their business to better serve their customers and get found more easily online, but not knowing where to start, Gromak Real Estate Services reached out to Business Soil. 

By building a simple, professionally designed website and claiming and setting up location and social services, we were able to help Gromak Real Estate Services establish an online presence that would meet their needs. Business Soil continues to provide website support, and makes periodic updates to keep listings accurate. 

Blue Water Spas and Pools

Paula Mausolf

Blue Water Spas and Pools Logo

Blue Water Spas and Pools is the thumb of Michigan's premier pool and spa dealer and installation specialist. Looking to re-design their existing website to better serve their customers, we met with the Blue Water team to discuss their needs and goals. Constructing the new website on an easy to manage website platform, updating the content (words and pictures), and freshening up the layout and design was the main focus. In addition to this, Blue Water wanted to better establish their presence online and be more easily found. By claiming and setting up location and social services, and by utilizing valuable content on those services, Blue Water Spas and Pools was able to achieve this.

We put concentrated effort into the lay out, set up, build and design for the new Blue Water Spas and Pools website. By setting up a new website on a template based platform, the Blue Water team could learn how to update and manage it in-house. Utilizing a template based platform also allowed us to design and build a website much quicker than a hand coded one. In addition to setting the website up, we organized the layout and navigation to be fluid and cater to it's visitors. Working with the Blue Water team, we were able to revise, rewrite, and plug in content from the existing website as well as create new valuable content for some of their products and services. Finally, the design, look and feel of the website came together to more accurately reflect their brand. In addition to the website, we set up a business profile on Pinterest and Houzz to help Blue Water Spas and Pool's better establish a valuable online presence. 

By redesigning the website, recreating the logo, and setting up business profiles on social services, Business Soil was able to meet the needs and goals of Blue Water Spas and Pools. With training, the Blue Water team learned how to update and manage their website. We are excited to see how this helps Blue Water Spas and Pools in the near future, and look forward to working with them again.