The stories behind the projects on which Business Soil has worked, both past and present.
Filtering by Category: Featured Projects
Port Austin Kayak came to us looking for a site that was easy for them to update regularly and had the capability to accept online reservations. They were ready to transition from their dated website and host to something modern.Read More
The Port Austin Area Chamber of Commerce came to us looking for help in several areas of design, function, consulting, and marketing. This project continues to grow in scope and complexity.
More about the project overview coming soon.
The Port Austin Chamber of Commerce had a problem we run into all the time. They had an old logo, but couldn't find the original high-res files of that logo. The logo they had was a very small low-res version and wouldn't be useful for any print materials.
They decided a refresh of the logo was in order since we would have to recreate their logo anyway. They wanted something more fun and creative than their original.
We wanted to give them something that reflected their embrace of the arts and would be visually memorable and usable for selling branded merchandise. We also wanted something that could be easily recolored for different uses or time of year and also could be made out of different materials but retain it's identifiable look.
The Port Austin Farmers Market had the same problem...they had a logo, but didn't have access to high resolution vector files of their logo. We recreated their logo and gave them an alternate version to use in appropriate locations.
Website Redesign & Training
Old Website not terrible...but lacked much information and a beast to update
Mention we worked closely with the director
More organization & content
Business Directory (API)
Special promo sections
Member Signup & payment online - also sell items (e-commerce)
Fall Promo elements & social execution
Visitors guide consulting & redesign
Promotional Video Production
Social Media Management
We used the Chamber's new logo on all of their materials to create a consistent brand image for their digital and physical assets including Google Place Page, Facebook Page, Twitter, Website, YouTube, Videos, and Print Materials.
All imagery coordinates and branding is consistent.